Kvikk lunsj

Kvikk lunsj looks like a Kit Kat bar, but to Norwegians, the chocolate bar has another meaning: Hiking. Trekking. Skiing. Being active outdoors. The Kvikk Lunch slogan is “Tursjokoladen” – the hiking or trekking chocolate. For over 70 years, Kvikk Lunsj has maintained its bold tri-colored identity as the Norwegian companion to the great outdoors, and its popularity continues to grow.

^{Source: Seriouseats.com}