Henry Ford
Henry Ford developed a moving production line, which made it possible to mass-produce cars. This made cars an everyday resource for people.
The 999 race car
Ford didn’t give up. He developed a racing car with 80 horsepower. He called it “999”. In October 1902, Barney Oldfield drove the car to victory in the Manufacturer’s Challenge Cup.
Ford Motor Company
The interest in Ford picked up, and the Ford Motor Company started in 1903. Ford wanted to make cars that were simple and at a low price. He presented the Ford Model T in 1908. This car was easy to drive and was good on bumpy roads.
Incredibly popular
The car was so popular that they couldn’t produce them fast enough. They had to find new ways of working.
Ford Motor Company
Boring job
This work was very boring, and people didn’t stay for long. Ford had to hire 53,000 people every year to have 14,000 men working at all times. It was necessary to do that.
To solve the problem, Ford more than doubled workers’ pay. He paid the employees $5 a day, a record for an uneducated worker. The job became popular, and Ford could secure his position as the world’s leading car producer.
Ford lives on
When new cars came on the market, the sale of Ford Model T went down. When Ford was 69 years old, he presented his new invention: the cheap, lightweight V8 engine. But it wasn’t enough to win back leadership in the American market.
Ford Motor Company was the fourth largest car company in the world. Here is an example of one of Ford’s newer models, the Focus ST.
Sources:
- Ny vitenskap: Historie (2018)
Orage Forlag AS
- Fortune (16.09.2020): Global 500
https://fortune.com/global500/2020/search/
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