Henry Ford
Henry Ford did not invent the car. Nor was he the one who invented the production line. But he was the first to develop a moving production line that was so large that it was possible to mass-produce cars and make them an everyday means of transportation for most people.
The 999 race car
But, Ford was determined not to give up and instead put all of his energy into developing an 80-horsepower racing car. He called the car “999”. In October 1902, Barney Oldfield drove the car to victory in the Manufacturer’s Challenge Cup.
Ford Motor Company
Interest in Ford soon picked up again, and in 1903 the Ford Motor Company started. Ford set himself the goal of producing simple cars at a low price, made for the general public. In 1908, he launched the Ford Model T, a simple car at an affordable price that was easy to drive and maintain and manage to drive on bumpy roads.
Incredibly popular
The car became so popular that it sold faster than it could be produced. The company had to find a new way of working to meet the high demand.
Ford Motor Company
Boring job
The work along the production line was very boring. Many people could not stand to work there for long, so the change in people who worked there was high. Ford had to hire 53,000 people each year to have 14,000 men working at all times. This was necessary to keep production going.
In 1914, Ford more than doubled workers’ wages to solve this problem. He paid the employees $5 a day, a record wage for an uneducated worker. Now that the staff themselves could afford the cars they produced, the job became much more attractive, and Ford was able to secure its position as the world’s leading car producer.
Ford lives on
Sales of the Ford Model T fell as new, faster and more comfortable cars became available. In 1932, at the age of 69, Ford presented his last great invention: the cheap, lightweight V8 engine. But even this achievement was not enough to win back leadership in the American market.
In 2019, Ford Motor Company was the fourth largest car producer in the world, and the largest in the United States. Here is an example of one of Ford’s newer models, the Focus ST.
Sources:
- Ny vitenskap: Historie (2018)
Orage Forlag AS
- Fortune (16.09.2020): Global 500
https://fortune.com/global500/2020/search/
Media Rights:
-
-
Getty Images
-
Getty Images
-
Getty Images
-
Ukjent
-
Getty Images
-
Getty Images
-
Ukjent
-
Getty Images
-
Getty Images
-
Ford Motor Norge AS
-